B2B Marketing Lead


Job title: B2B Marketing Lead

Company: Jobcase

Job description: Jobcase is a social media platform dedicated to empowering and advocating for the world’s workers. We develop technology to help people lead better, more meaningful work-lives – providing access to jobs, tools to take action, and a community for support. Jobcase is an affiliate of MIT’s Computer Science and Artificial Intelligence Lab, and collaborates with employers, nonprofits and government agencies to both improve, and diversify access to opportunity and participation in the workforce.

Jobcase is looking for a B2B Marketing Leader who is collaborative and analytically minded to join the Employer Sales & Marketing team. You will handle marketing efforts for lead generation, website coordination, content curation/creation, sales collateral and brand awareness.

What you’ll be doing here:

  • Stand up and end to end lead generation platform/process/team to generate new deal set for growing sales teams
  • Liaise with Sales to understand customer needs, audience segments and associated value propositions
  • Develop multi channel demand generation strategy (SEM, social, content, email, etc.)
  • Focus on and deliver tangible results; establish measurement and KPIs for all channels
  • Own demand generation campaign performance & budgeting
  • Coordinate website content and releases
  • Drive and assist in creation and curation of B2B Marketing Content for use across campaigns, newsletters and the website
  • Work with Sales Enablement to generate Sales collateral aligned with Product Go to Market strategy and current marketing campaigns
  • Ensure Employer Brand Strategy is consistently applied and is maintained across all B2B marketing efforts

What you’ve done:

  • Proven track record in delivering marketing campaigns that drive sales growth.
  • Online marketing: hands-on experience with digital media, including SEM, display, social, email, and affiliate channels. (Offline is great but not required!)
  • 5+ years of hands-on marketing experience in a B2B role
  • Experience working with a sales team in both Sales Enablement and Account-Based Approach
  • Demonstrated ability to build a marketing plan, measuring against KPIs and managing a significant marketing budget.
  • Accomplished at leveraging full value from marketing automation processes and tools.
  • Experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands

What you know:

  • Knowledge of Demand Generation tactics and Lead Conversion principles
  • Understanding of A/B and multivariate testing, user segmentation, and reporting processes
  • An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time
  • Ability to create value propositions that communicate clearly to targeted audiences
  • Ability to create and manage marketing strategies that breakthrough and create desired response from target audience
  • Work cross functionally with creative, brand, product and sales teams to deliver compelling and successful campaigns

How you work:

  • Strong communicator – able to clearly articulate issues, ideas, solutions and questions.
  • Analytically minded, able to use data to make decisions
  • Collaborative personality, able to partner with many internal teams & stakeholders
  • Able to operate with positive urgency and maintain accuracy while juggling a high volume of tasks simultaneously
  • Strong attention to detail & follow through

If you are looking to join a company where you can proudly bring your whole self to work, we invite you to apply today. Our commitment to diversity, equity and inclusion means that whoever you are, and whatever path you’ve taken to get here, we value you at Jobcase. We know that diversity of perspectives, backgrounds, interests, and skills are essential to build a great product that serves ALL people. If you can help drive success and have fun while doing it, we can’t wait to meet you! Apply to any and every role that feels like the right next step on your journey, regardless of the criteria we’ve listed.

Jobcase does not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.

Expected salary:

Location: Cambridge, MA

Job date: Fri, 22 Oct 2021 22:40:13 GMT

Apply for the job now!

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