Chief Marketing Officer – CMO

Job title: Chief Marketing Officer – CMO

Company: Sidetrade

Job description: Join one of the most compelling AI-powered Scale-ups in Fintech industry

Sidetrade (a public company listed on Euronext Growth: ALBFR.PA) is a Cloud-based A.I Software vendor delivering the next generation Order-to-Cash Platform.

« Aimie », our Artificial Intelligence agent, analyses more than $2,4000 Bn B2B transactions daily, stored in the Sidetrade Cloud in order to predict the corporate payment behaviour of 4.7+ million businesses across the world. The disruptive power of its Machine Learning algorithms enable Aimie to recommend the best strategies to financial teams, digitize all transactions with their customers through a state-of-the-art e-Billing solution, anticipate and automate disputes/claims management and identify customers which are most likely to churn. At a time when Human Capital and Cash-flow have never been so crucial for any corporate, Aimie « Augments » the cash collection actions efficiency rate by more than 53% and frees up operational teams from more than 37% of useless tasks. Sidetrade takes Order-to-Cash Management to the next level in modern organizations where Man and Machines are working in perfect synergy.

What you will love about Sidetrade and why you should be working here

Sidetrade is a global pure AI Cloud-based scale-up with a Double-digit growth rate and strong profitability. We have local presence in such exciting cities as London, Houston, Paris, Birmingham, Dublin, Amsterdam and Calgary and customers across 80+ countries. More than 2700+ businesses, from Large Fortune100 to mid-sized companies in all industries, are relying on Sidetrades « Augmented Intelligence » to manage their Working Capital and Accelerate their Cash-flow Generation. Customers include; Tech Data, KPMG, Nespresso, Hearst Group, Expedia, Manpower, Securitas, Randstad, Engie, Veolia, Saint Gobain, Inmarsat and Bidfood.

We are creative and smart people who are passionate about the customer journey. We are on a mission to accelerate Business and Cash growth using predictive analytics to re-invent the way businesses understand and trade with their customers.

If this all sounds good and you want to:-

  • Join a Fast-growing Global company
  • Discover a learning culture where you will have plenty of exposure to challenging assignments
  • Challenge yourself, do what you love and build your future.

Sidetrade is the place for you! Come and join us on this exciting journey!

The Opportunity

Although we are proud of our 20-year history, we are even more excited about the future! There is a real drive on CxO agendas for AI technology and investing in the right solution to continue growing their business.

Sidetrade is seeking a Chief Marketing Officer in leading the Go-to-Market strategy through our next phase of growth to scale to $100M+ revenue and reach unicorn status. What we need is some new ideas from someone willing to dig deeper to understand our prospects needs and build the next level of strategy to fuel this growth in our worldwide market. The ideal candidate can “helicopter up and down,” be highly strategic in allocating investment and resources to drive outcomes, but also hands-on to ensure successful execution. The Chief Marketing Officer will thrive in actively partnering with sales and product teams, whilst enjoying a high degree of interaction with customers and market innovators. The ideal candidate is a doer. Your role is to build and scale an Enterprise Marketing organization and hire and lead a team of “A” players. Successfully elevating the “Order-to-Cash” awareness into the market, you will develop volume demand generation, track lead funnel performance and provide ongoing analysis. You are a Data-driven Chief Marketing Officer and mainly focus on the business achievements!

Does attracting prospects and keeping them engaged throughout the customer’s journey make your day? Do you pride yourself in enabling high performance for Marketing and Sales teams that exceed goals?

You could be a great fit for this key role at Sidetrade.

What You’ll Be Doing

  • Align global marketing strategy with the sales team to develop and execute dynamic campaigns that drive growth for their target segments
  • Assure that marketing spend is allocated to trackable programs
  • Develop engaging ABM content aligned with the sales cycle to be used across all types of promotion
  • Segment target markets, refine and improve the product value proposition and implement best market entry strategy
  • Establish a collaborative, results-oriented and data-driven marketing department
  • Manage all aspects of marketing planning, budgeting, metrics and reporting
  • Develop a working relationship and alignment with the Product to ensure that marketing is promoting what the company is developing.
  • Manage the global BDR teams, be very closed to the Business and convert your Marketing actions into concrete results on which you are accountable

Experience Required

  • 10+ years of experience as a CMO / VP Marketing or equivalent within a high growth B2B Business Enterprise Software company such as O2C, P2P, Supply Chain Finance, Treasury, Financials ERP, Procurement & Expenses Management, CRM…
  • A solid track-record in a Scale-up fast growing company
  • Demonstrable experience developing and executing Go-to-Market strategy on an emerging fast-growing market
  • A real experimented focus on Business deals achievements (MQL, SQL, Closed deal expertise)
  • A deep expertise on state-of-art Martech software (Marketo, SFDC …) and focused on a Data-driven approach of Marketing efficiency
  • Analytical expertise including measuring both lead and lag measures such as #MQL’s, #SQL’s and $ pipeline value created
  • An ability to manage BDRs teams performance across many regions
  • Proven success record of partnering with sales to support all the Sales Cycle stages from Leads to Closed deals driving the cost of sales and time-to-close (ABM strategy).
  • You are a self-starter, organised and self-motivated with the ability to define goals and prioritize your work with a collaborative style
  • Track record of building a metrics-driven, highly accountable marketing organization focused on measurable outcomes
  • Proficiency with and Marketo
  • A track record of successfully influencing analysts to improve positioning, with proven tactics and relationships for doing so
  • Dynamic personality and credibility to represent the firm in these relationships.
  • Intellectually curious, problem solver, eager to learn, a persuasive and charismatic change agent
  • MSc/MBA or other advanced degree in Marketing

Sidetrade is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind: Sidetrade is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.

We have a strict PSL in place and we will only accept applications from agencies that have been invited to work on this role through the Workable recruitment portal. Candidate CV’s not submitted through our portal or submitted directly through to managers or HR will be considered unsolicited and no fee will be payable.

Expected salary:

Location: Houston, TX

Job date: Tue, 09 Nov 2021 23:05:57 GMT

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