Manager, Search Engine Optimization (SEO)

Job title: Manager, Search Engine Optimization (SEO)

Company: Fox Corporation

Job description: FOX Ad Sales is looking for a Manager, SEO to join their team in New York, NY. As the Manager, SEO, you will operationalize special projects across the company. You will actively manage the search elements for the content publication for personal finance marketplace Credible while also working on separate partnerships that grow revenue. This role is commercially focused, and as the Manager, SEO, you will drive traffic and qualified leads to Fox partners. You will lead various strategic partnerships and help launch new product verticals. Interest in financial news and an eye for related financial search trends is a plus. Past SEO background (including editorial) and SEO expertise, preferably in business news/media are needed. Additional responsibilities include analyzing and strategizing around data, market research, and presenting key takeaways/findings to internal stakeholders. You should be an excellent communicator with strong prioritization skills, and can manage multiple projects and while interfacing cross-functionality around other initiatives as needed. This role will involve interacting and managing relationships /projects across multiple departments including, but not limited to, ad sales, editorial, product, business intelligence, finance, and legal. A SNAPSHOT OF YOUR RESPONSIBILITIES * Manage and oversee SEO tools, such as Google Trends, Google Search Console, CognitiveSEO, SimilarWeb, & more for keyword research, competitive analysis, and optimization * Strategize on how to best utilize SEO tactics to drive traffic to various key Fox initiatives and partnerships and present recommendations to Executives * Monitor business news cycle for search trend * Score and optimize personal finance content (roughly 20+ articles weekly), including modifying heading (H1, H2) tags, keywords, and structure of articles to best optimize for Search * Lead SEO coverage in launching new personal finance verticals (including planning and executing) and other future verticals * Manage analytics tools (such as Adobe Analytics & Chartbeat) to track referrals to major Fox partnership priorities and identify potential gaps * Identify when to re-optimize and republish archived/evergreen content to maximize Search referrals and improve SERP ranking * Create evergreen content plans and editorial calendars to identify SEO opportunities around pre-planned events (ex: tax season, rate changes, etc.) * Identify and help resolve technical SEO issues (errors via Search Console) in real-time * Monitor and research trends and opportunities in the digital landscape, and based on these trends, create strategies and recommendations to grow new partnerships and strengthen existing ones WHAT YOU WILL NEED * Strong editorial background * A minimum of 4 or more years of SEO experience, preferably involving lead-generation and/or personal finance products * Deep understanding of keyword optimization and how search trends play a role in driving referrals via search * Technical familiarity of Google algorithm changes, SERP, etc., and SEO/analytics tools (ex: Adobe Analytics, Chartbeat, Search Console, SimilarWeb, etc.) * Fundamental understanding of technical SEO optimizations and how to deploy optimized content * Excellent communication skills and ability to make recommendations around improving SEO * Highly analytical, ability to interpret data, recognizing inflection points and key insights * Interest in digital media and personal finance products ABOUT YOU * Self-starter, entrepreneurial spirit * Strong and collaborative work ethic * Critical thinker and creative problem solver * Forward-thinking mentality with an interest in growth, growing revenue, and digital media NICE TO HAVE, BUT NOT A DEALBREAKER * Bachelors Degree

Expected salary:

Location: New York City, NY

Job date: Wed, 17 Mar 2021 08:47:53 GMT

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