UX Copywriter

Job title: UX Copywriter

Company: Tuff

Job description: Do you enjoy increasing click-through rates and crafting client copy high-converting copy for landing pages, ads, and email? Are you part researcher, creative, organizer, and storyteller? Do you get fired up about turning more eyeballs into revenue through a proven conversion copywriting process? If that sounds like you, keep reading.

Tuff is a 25-person growth marketing agency that partners closely with startups and scale-ups to help them increase revenue and sales. We specialize in tactics like Google Ads, Technical SEO, Content Strategy, Facebook Ads, TikTok Ads, YouTube, Email, and CRO. Our bread and butter is building efficient, holistic marketing strategies and we do this with our team, process, and style.

We’re now looking for a second first UX Copywriter to join the Tuff team. In this position, you’ll be responsible for working closely with Tuff’s in-house creative team, as well as Growth Marketers, to develop high-performing copy for multiple digital channels.


Here’s what you’ll be doing:

  • Dig deep into the market, audience, and competitors to understand value props for multiple clients.
  • Write high-converting copy for landing pages, emails, and ads
  • Make sure the copy is complete and clear (taking into account narrative, brand voice, structure, flow and clarity).
  • Work directly with our creative strategists to develop ad copy and storyboard scripts
  • Work directly with our growth marketers to develop email and landing page copy

Within 1 month, you’ll…

  • Shadow Elle on five existing Tuff clients to learn more about Tuff’s conversion copywriting process
  • Assist in developing copy for 5+ different clients
  • Complete SEO, Facebook, and Google courses with the Tuff team to learn our process for each channel.
  • Work with Elle and Megan (ad creative team) to understand how we approach ad copy and strategy across different ad platforms, in particular, onboarding a new client account, as well as an ongoing client account

Within 3 months, you’ll…

  • Manage and own multiple copy projects with different clients at once.
  • Write high-impact copy for ads, landing pages, email, and websites (not blog posts)
  • Collaborate with our designers to create high-converting, and on-brand, creative using the copy

Within 6 months, you’ll…

  • Manage the UX copywriting for six or seven clients, meeting with them bi-weekly with the growth marketer on the account.
  • Make process improvements to Tuff’s UX Copywriting process
  • Meet weekly with the creative team at Tuff to develop specific strategies for each of your clients.

Things can change quickly at Tuff. This breakdown isn’t prescriptive but intended to give you a better sense of the role.


About you:

  • You have 3-5 years of digital copywriting experience
  • You’re a skilled writer with experience in crafting client copy.
  • You can deliver top-notch content for ads, landing pages, and email
  • You can adopt the right tone and style for different audiences and objectives
  • You’re all about the numbers, familiar with Google Analytics and digital platforms, and analyze data to drive more conversions


We are a passionate team of twenty-five distributed across the U.S.

You’ll work closely with the whole team. In particular with Elle, Megan, John, and Kristin to get up to speed on current clients and iterate on the creative process at Tuff.

At Tuff, we believe it’s important for people to live and work where they are happiest and most productive. Our team is fully remote, and we offer a remote set up stipend for your home office or co-working space. Tuff covers 100% of health, dental, and vision for employees.

The salary range for this role is $75,000- 100,000 (we use a compensation formula that adjusts for experience).

Expected salary: $75000 – 100000 per year

Location: USA

Job date: Fri, 19 Nov 2021 23:21:40 GMT

Apply for the job now!

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